From napkin sketch to marketable product,

from industrial design to branding graphics.

About

About me, Brennan Letkeman.

I’m a deeply passionate person and started young, doing web design over high school summers. I’ve been 3D modelling for five years over a variety of programs including 3DS MAX, Blender, SolidWorks, AutoCAD and recently, Autodesk Inventor; using renderers such as YafaRay, Bunkshot / Keyshot and BInternal / Cycles. I’m very knowledgable in Adobe Photoshop, Illustrator, InDesign, Dreamweaver and Premier as well as the usual Word, Excel etc.

My skill set is remarkable for my young age and I attribute it to my deep curiosity for everything around me. I was a photographer for the longest while and have been sketching since grade school – two skills that compliment the digital and physical creation tools used professionally.

I’ve always been a very hands on person and spent most of my time as a kid building with Lego and taking things apart to find out how they worked. Since attending the Mechanical Engineering / Design Tech. program at SAIT I’ve learned machining and fabrication skills across a variety of mediums such as plastics (both additive and subtractive), woods, metals such as aluminums, steels and brass alloys, and composites such as fiberglas and carbon fiber.

Have personally toured a variety of production facilities such as laser and water jet cutting, plastic injection molding, polymer rapid prototyping, CNC machining and heavy oil industry job shops.

It’s a balanced skill set of making pretty pictures with excellent communication and knowing how things work and how to manufacture them.

I like the expression jack of all trades, but I wouldn’t call myself a master of none.

Currently physically living / studying in Calgary, Alberta, Canada. The internet, however, is a wonderful thing; let’s work together no matter where you are.

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Philosophy

Design, for me, is an experience. You aren’t selling cameras, you’re selling the ability to capture moments forever. There’s a root purpose for every product and it takes a talented person with a deep intuition to be able to truly design it well.

There’s a lot of terrible design out there – you’ve found it before, be it that remote that doesn’t fit your hand or that button on your stove that doesn’t do what you think it should do. There are these things all around that interrupt you and force you to think about them in order to proceed. If we can make life easier for people, shouldn’t that be the main thing? People buy products that are easy and frustration free, and there are countless market evaluations and case studies that prove this.

Good design is pure and honest, seeking to serve the user first. It should be effortless and intuitive, silent and efficient, beautiful and long lasting.

Is good design more expensive? Yes. But is it a coincidence that the most profitable companies in the world happen to be the best designed ones? I doubt it.

Is it worth the investment? Definitely.

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From The Blog

Recent Works