So, what they’re saying is “We have so many things, you need to be a professional climber just to use them all.” which, I can see how the board might see this and think “Yeah, that really represents us and our new products.” but as a common person I might think “What rubbish. I want an easy to use kitchen, I’m not an acrobat.”

The ad itself is well done and original and creative and all that, but it isn’t very good. It expresses the goal, yes, but I would question under what light it shows them.

Do those images inspire any sort of lust for those products? Do you look at that and think “Yeah, sign me up for that!”

If it were my ad, I might have a normal kitchen like the one above and every time he goes to use something he can choose to push a button in front of it and it would revolve around into the counter. So the microwave might flip around to be the coffee maker, the stove might flip into a dishwasher and the drawers might have varying contents in the same drawer. The message here would be “Even though there’s a lot of stuff in your kitchen (that we’ll sell you) it’s all easily at your fingertips.” with emphasis on the two goals: the amount of new appliances offered, and the promise that even with more, it’ll still be comfortable and easy to maintain.

I feel like the current ad neglects that last point. They want to showcase the variety in it’s absurdity, but that doesn’t show the consumer how they want it in reality.

Of course, the minimalist in me screams when things are advertising for more stuff, but if you’re going to try and sell it, at least do it properly.

“Don’t try to be original, just try to be good.”

Via

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