Yeah yeah, “Cider is a girl‘s drink” you say, snickering at me across the bar table. But truly, all of my associations with the word are of houndstooth tweed Jay Gatsby hats and fox hunting with a break-action over your vested shoulder in the rainy forests of Britain. The contrast there is the warmth of the heavy stone pub and ornate oak tables, fireplace roaring in the corner quelling off the pea fog.
Anyway, I’m sad to read that I won’t be sipping this any time soon since the curse of most small breweries is that they don’t ship very far outside their zone – so unless I fly to Austin, it seems slim. The packaging itself is brilliant. Screen printed bottles are, of course, held in the very highest esteem. That’s how they used to be done, and for good reason.
Artistic credit goes to Simon Walker, who’s done an absolutely perfect job recontextualizing an entire genre of drink. But, really, everything is he does is just dripping with talent, so I guess I shouldn’t act too surprised.
You can read a full interview with Ed Gibson, the main man, over on The Dieline which is also where the above photos are from. There’s also the Austin Eastciders main page for more product information.
Well done, gentlemen.
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