Red Bull F1 – Rhythm of the Factory

If anyone ever asks you what industrial design is – and they will – just show them this.

It’s sort of the epitome of our process, isn’t it? From drawing to prototyping to testing to building the final car or toaster or spoon or whatever. We build things. If we find something we can’t build, we invent a technology that can.

Shame about the livery though, the matte black air test model was gorgeous.

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