On: Tumblr Curation
This is a continuation of a topic started long ago, but one that I feel I can answer more accurately now.
We were looking at it wrong before. Sure, the barrier for entry of creatives and everything is more or less true, but it’s a pretty superfluous part of the overall experience: recognition.
Typically – and I say this in the predominantly pre-internet sense – you had to actually do something to be famous. Movie stars were good looking and occasionally might act well; musicians played in clubs and may or may not be seen by some record producer. We don’t really have that anymore. I love this blog and I’d write it even if no one was reading, but I didn’t do anything particularly special to earn your readership. I’m not particularly smart or talented, and my devilish good looks (surprisingly) don’t actually help my writing. I’ve slowly grown this network because the internet is word of mouth on a non-geographic level. Someone somewhere started liking me and they told other people and so on.
Tumblr operates the same way: people post something and then everyone who follows that person sees it. If they like it (or they think their readers would like it) they repost it, repeating the cycle anew. This creates for a lot of reposts and a lot of word-of-mouth spread.
Cool. Makes sense. Often works. Nice.
Now, I don’t want to discount the people who are making content because they are the true heroes here, but for the most part, people don’t actually make content. Even the photos they start in the chain – that they upload first – probably weren’t actually taken by them. They were taken by some photographer on some other part of the internet and then introduced into the vast eddy currents of Tumblr by them. Without getting into IP and attribution issues, this is innocent enough. It’s like a less centralized Pinterest: a board of things people collect and like.
It becomes dangerous, and this is my conclusion after… nine months? or something on Tumblr myself, when people start thriving on the fame aspect of things. These are people deriving celebrity and self worth from reposting things they didn’t make. Literally, they look at all the feeds of things coming in, pick the ones they like and repost them. They are glorified sorting machines. I am, as a Tumblr user, a glorified sorting machine. I don’t even mind knowing that. I’m guessing they don’t even recognize it and even if they did would say: “So? People like what I post. I have 1700 followers.”
Is this okay? Sure. I don’t really care. I won’t say it’s undermining true creativity or anything because it really isn’t; they probably wouldn’t be creating anything with or without Tumblr, so why not let them have their fun? Bask in their quasi-celebrity. And this is where I’ve diverged from both the original post and the essay to which it replied – I’m perfectly fine with this now.
I mean, curation is at it’s heart a sorting machine. Everything I post to this blog – a so-called “real” blog – and everything magazines publish and everything museums hold is just stuff that some group of people like put together into one place. Someone somewhere had to curate it, had to sort what to include and what to leave out. Is this inherently bad? No, of course not. Museum curators, and likewise magazines and bloggers such as myself get paid to do these things. We are paid sorting machines. In my case specifically, I also write original works such as what you’re reading now, but that’s because I love it, not because of money. In Tumblr’s case there is no money (typically) and so they need to be paid via “prestige” and the promise of holding follower counts. Also, the fact of the matter is the consumption of the media itself is rewarding: there are lots of cool things on Tumblr and we as users like to come across them. This is a human thing. This is why we listen to radios and watch TV and browse Reddit for hours. We like the media. Tumblr is just a never ending stream that swirls around itself as the viewers interact with it.
So sure, complain about the broken youth or lack of true creativity but that fact of the matter is, I’d much prefer teenagers do that to watching TV. Develop your own style and find people who also appreciate it? That’s something pretty unique to the internet as a medium. I’d worry that sometimes intention is misplaced, but I’d like to think the media is, on average, more important than the perceived prestige.
Would this be an inappropriate time to shamelessly plug the Acrylo Tumblr? Because you know, my fragile ego is riding on your clicking “follow”…














